Experience unparalleled growth and luxury living in Frisco, the sports and entertainment capital of North Texas.

Frisco is arguably the most dynamic and rapidly expanding city in the United States, consistently topping national rankings for job growth, safety, and quality of life. Known as “Sports City USA,” it serves as the corporate home of the Dallas Cowboys, the PGA of America, and the Dallas Stars. The city’s landscape is defined by master-planned developments that seamlessly integrate luxury residential living with high-end retail and major corporate campuses. The Star District offers an unparalleled mixed-use environment where residents live steps away from world-class dining and the Cowboys’ practice facility at the Ford Center. The newer PGA Frisco development in the northern sector; anchored by the Omni PGA Frisco Resort and two championship golf courses; is establishing a new standard for resort-style living in North Texas.
For renters in 2026, Frisco represents the pinnacle of modern suburban luxury. An incredible array of brand-new, amenity-rich apartment communities caters to young professionals, athletes, and families drawn by the exceptional Frisco ISD schools. The city is still actively developing, particularly along the northern Dallas North Tollway (DNT) corridor near the U.S. 380 intersection, meaning new luxury properties are continuously entering the market and offering competitive lease-up specials.

Originally named Emerson, the city was renamed Frisco City in 1904 in honor of the St. Louis-San Francisco Railway that ran through the area. For decades, it remained a quiet agricultural town. Its explosive growth began in the late 1990s as the Dallas suburbs pushed aggressively northward along the DNT. Geographically, Frisco sits in Collin and Denton counties, roughly 28 miles north of Downtown Dallas. It is bordered by Plano to the south, McKinney to the east, and Little Elm to the west, with the Dallas North Tollway acting as its primary central artery driving continuous development northward.
| Metric | Data |
|---|---|
| Population | ~225,000 |
| Median Age | 37 years |
| Median Household Income | $145,000 |
| Renter Percentage | 32% |
| Average Commute Time | 29 minutes |
| Unit Type | Price Range |
|---|---|
| Studio | $1,450 – $1,750/mo |
| 1 Bedroom | $1,650 – $2,200/mo |
| 2 Bedroom | $2,300 – $3,200/mo |
| 3 Bedroom | $3,000 – $4,500+/mo |
Frisco is served by the highly prestigious Frisco Independent School District (FISD), renowned for its unique model of keeping high schools relatively small to maximize student opportunity and participation.
The 91-acre campus of the Dallas Cowboys world headquarters, featuring the Ford Center indoor stadium, luxury shopping, and acclaimed dining.
The new headquarters of the PGA of America, featuring two championship golf courses, an expansive putting green complex, and the Omni PGA Frisco Resort.
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The home of FC Dallas (MLS) and the National Soccer Hall of Fame, hosting concerts and major events.
A premier shopping mall featuring over 160 stores, an AMC theater, and an indoor carousel.
A vibrant mixed-use development serving as the city’s downtown, featuring the Frisco Public Library, city hall, and numerous restaurants.
The Frisco rental market in 2026 is fast-paced and decidedly premium. Because the city is still actively developing, especially along the northern DNT corridor and near the PGA headquarters, new luxury properties are constantly entering the market. Understanding which areas offer the best value, which buildings are in lease-up and offering the most aggressive concessions, and which communities best serve specific FISD school zones requires daily market intelligence.
A OK Apartment Locators provides exactly that. We know the meaningful differences between the ultra-urban, walkable lifestyle at The Star and the quieter, resort-style communities in North Frisco. We track which new developments are currently offering 6 to 8 weeks of free rent as part of their lease-up strategy, concessions that can save you thousands of dollars in your first year.
Our service is completely free to renters. We earn our fee from the properties, giving you expert guidance and negotiating leverage at no cost. Whether you prioritize walkability to high-end dining, access to specific FISD schools, or a quiet luxury retreat near the PGA, we have the connections to find it.
Don’t navigate the Frisco rental market alone. Contact A OK Apartment Locators today and let our expert team match you with the perfect luxury apartment in this incredible, rapidly growing city. Your ideal Frisco home is waiting.
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